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  • ‘Gulfood 2014: International Flavours, World-Class Business’

    The world’s most anticipated food and hospitality show, Gulfood has a well-deserved reputation within the industry for delivering spectacular returns on investment. So it will come as no surprise that Gulfood 2014 is going to be the biggest yet, with 4500 exhibitors and 120 national pavilions spread over one million square feet of floor space. As Mark Napier, director of exhibitions and events, Dubai World Trade Centre (DWTC), says: “It’s about as big as it can get!”

    Under the theme ‘International Flavours, World Class Business’, Gulfood 2014 will provide an enormous trade and sourcing platform for exporters, buyers, exhibitors and visitors alike, as well as hosting a number of lucrative networking opportunities, competitions and live events. “The big attraction is selling into the regional market, which is one of the fastest growing and most exciting in the world,” explains Mark. “That’s why last year we had around 80,000 visitors to the event ... and why we’ll have even more than that this year.”

    He is particularly enthusiastic about this year’s show: “We have an Innovation Gallery displaying products from our Gulfood Awards winners and a strong conference line-up at the World Food Security Summit, where industry experts will debate policies and challenges in securing the region’s future food supplies. There is also the hugely-successful Salon Culinaire, run by Emirates Culinary Guild, where more than 1,300 chefs will compete to become the region’s next culinary star.

    “Then we have the Barista Bonanza in partnership with the Speciality Coffee Association of Europe, which will provide visitors with the opportunity to learn more about brewing techniques, attend cupping sessions with coffees from different roasters, and gain some theoretical knowledge of the fast-expanding green coffee market. There will be a ‘brew bar’ too, where world-class baristas will brew and offer tastings of speciality coffees from all over the world. Apparently, there are between 1,600 and 1,800 different flavours of coffee, and the brew bar will give visitors the chance to try a few of them.”

    The tea industry will be represented extensively too, with a selection of China’s finest tea producers hosting a traditional Tea House where visitors can enjoy a wide variety of black, green, red and white teas. “Dubai is now the world’s biggest re-exporter for tea,” Mark points out.

    Fundamental to any culinary and catering offer in the Arabian Gulf is the belief in hospitality and generosity, and Mark Napier and his team will ensure that there is plenty of that on hand at Gulfood 2014, to be held 23-27 February at DWTC.

    · By Al Halabi Ref. & Kitchen Equipment

    · Published: Monday, 17th February – 2014 at 07:00