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  • HOST 2013 ‘MENA Kitchen Professionals Descend on Milan’

    In the last week of October over 130,000 people descended upon the second largest city in Italy, Milan, to look for and investigate products that would give them a competitive advantage in the fast-moving hospitality industry.

    Host 2013 featured more than 1700 exhibitors from 48 countries, covering 100,000m2, at the Fiera Milano complex in Rho, just outside of Milan, with the five-day extravaganza incorporating more than 400 events, including workshops, seminars and demonstrations by world renowned chefs. And with visitors arriving from 162 countries it most definitely had a cosmopolitan feel, with a marked increase in attendance from places that are currently enjoying a high degree of growth, such as Russia (64%) and the UAE (141%).

    One company that enjoyed particular success from the UAE was the MENA region’s leading kitchen equipment manufacturer and supplier, Al Halabi, with Business Development Manager Bilal Al Halabi commenting: “As a first time exhibitor at this show and long time visitor, we were pleased to see that, as usual, Host was a successful fair that continues to be one of the biggest and most important kitchen equipment exhibitions in the world. There were many people that visited the show from the MENA region, which was our target audience, making Host a great success for our brand and business. We are hoping that the exhibition will continue its success story in 2015, and we we will definitely be exhibiting, especially as it will be on at the same time as Milan World Expo 2015.”

    Compared with the last Host exhibition in 2011, attendance climbed by 7%, with a rise in international visitors to 51,600 (+21%) demonstrating the importance of this biennial event. Moreover, the Expo Matching Program proved to be a great success in itself, helping to organise 38,400 meetings between manufacturers, suppliers and retailers. Put simply, Host was a huge success, or, as its Italian ‘hosts’ might say, ‘enorme successo!’

    The next edition of Host will take place from 23 to 27 October 2015, when once again visitors will be able to enjoy very latest solutions, innovations and networking opportunities.

    · By Al Halabi Ref. & Kitchen Equipment www.al-halabi.com

    · Published: Wednesday, November 24 – 2013 at 07:00